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NSX wins Popular Science 'Best of What's New' Award
The next-generation Honda NSX supercar, launching next year, has received a 2015 "Best of What's New" award from Popular Science magazine for its advanced, new approach to electrified supercar technology.
"The Honda NSX challenges conventional notions of supercar performance, and it's great to see our advanced Honda performance technologies receive this kind of recognition," said Emmet Kavanagh, Marketing Manager at Universal Honda Ltd.
"With its three-motor Sport Hybrid powertrain, the NSX is propelling Honda performance in an amazing new direction and we can't wait to share the results with our customers."
Foremost among its many innovations is the NSX's Sport Hybrid Super Handling All-Wheel-Drive powertrain, the first of its kind in the supercar realm. Its three electric motors enhance all aspects of dynamic performance — acceleration, cornering and braking – in numerous ways, including "direct yaw control," the continuous, dynamic distribution of electric motor torque.
Marrying this advanced and electrified new expression of Honda performance with timeless elements of NSX design, including innovative body construction and superior cabin ergonomics, the next-generation NSX delivers a New Sports eXperience that faithfully translates the inputs of the driver with incredible fidelity and zero delay.
"The Best of What's New awards honour the innovations that surprise and amaze us—those that challenge our view of what's possible in the future," said Cliff Ransom, Editor-in-Chief of Popular Science. "The award is Popular Science's top prize, and the 100 winners—chosen from among thousands of nominees—are each a revolution in their respective fields."
For the past 28 years, the editors of Popular Science review thousands of products in search of the top tech innovations of the year. "Best of What's New" awards are presented to breakthrough products and technologies that represent a significant leap in one of 12 categories: Automotive, Aviation, Computing, Engineering, Gadgets, Green, Entertainment, Security, Software, Home, Health and Recreation. The Honda NSX and all "Best of What's New" winners are featured in the December 2015 issue of Popular Science.
Originally published November 2015.
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About Honda
Universal Honda Ltd., the importers and distributors of Honda Cars in Ireland, has been in operation since 1984 and is a 100% Irish-owned company.
Operating from our state-of-the-art HQ building in Citywest, Dublin, Universal Honda Ltd. is responsible for the sale and distribution of Honda vehicles through its network of 7 Sales dealers located throughout Ireland.
Founded by Soichiro Honda in 1948, Honda Motor Co. Ltd. has grown from a manufacturer of Motorcycles, to the world’s number one engine manufacturer. Honda has expanded from Motorcyles, to Cars, and in to Power Products, Motorsport, Robotics and most recently Aviation, all with one aim, to provide the Joy of Mobility to our customers.
Honda is a name renowned the world over for engineering quality, reliability and sporting success, a name which pushes the boundaries of engineering and design to discover ever more useful and inventive technologies and products.
For further information regarding Honda Motor Co. Ltd., visit world.honda.com